Socialist Pitch

I often hear of privileges that people of lighter skin tones have over those of darker shade, which left me wondering if it is just an image we have created in our heads due to our historical background.  Despite not have experienced direct racism, I have witnessed preferences in clientele services and opportunities that favoured people of lighter skin tone; mixed race/white. Why is it that in a country that is 90% - 98% black tend to have more respect from other races (people of lighter skin tone) than the remaining population.  In my view within my Congolese community, people tend to belittle, oppress and victimize dark people and praise those of lighter skin tones. This is evident as men and women bleach their skin to become more appealing to the world and possibly have a better lifestyle. Present in the workplace, relationships or basic day to day activities, are the privileges that come with being lighter skinned. What are your thoughts; is it relevan...

Among the many submissions of the definition of Public Relations, the Public Relations Society of America defines it as   “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”  ( Forbes.com ) There is a bridge between PR in theory and its practice that creates a conflict in young graduates mind when entering the PR and communication field. In many African countries; the practice of PR consists of paying the media in order to have some media coverage and exposure, to the contrary to the theory where PR is about persuading the media to have interest in one's story for coverage.  This challenged faced by firms within the continent puts in question the effectiveness of public relations and where to draw the line between paid "propaganda" PR and persuasive "real" PR. With all this in mind, the question of "is PR used effectively and achieving its full potential in...